Although I’ve been neck-deep in Ares I-X launch news today, I’ve had some time to see what else has been going on in the Universe. I really hope I’ll find the time to get to this stack of blog post ideas over the weekend, one of them is a particular peach.
But before I turn in for the night, an interesting little debate has been sparked over at Keith Cowing’s NASA Watch. Keith, the ever watchful eye over all things NASA, somehow stumbled across the NASA 360 blog and pointed out that the agency might be trying too hard to be “hip.”
I think that one of the hardest things NASA has to do is to communicate their incredible science to the general public — no one said outreach was easy. Every day I am challenged with this issue on Discovery News. On the one hand I want to talk about the quantum effects of Hawking Radiation at the event horizon of a black hole, but on the other, I have to realize that most of my audience didn’t take Advanced Quantum Mechanics at school.
Realizing how to approach an audience with science is a bit like approaching a crème brûlée with a blowtorch; you have to do it slowly, with enough distance between the caramelizing sugar (audience) and the flame (science). You get too close and the mix gets burned (confused), get too far away and the mix is undercooked (bored).
This by no means is equivalent to “dumbing down,” it’s simply a method to find analogies and examples that can connect the mind-bending science with a tangible reality (like comparing the curvature of space-time with the curvature of a rubber sheet when a heavy ball is placed on top of it). If you start over-simplifying the science, you end up sounding like a tool and your audience thinks you’re lame/boring/condescending.
If analogies and examples aren’t forthcoming, try humour. One example of this is “5 Frightening (But True) Space Stories,” a guest blog post for Space Disco Robert Lamb posted today. Robert is an expert at blending science and humour. So much so, this blog post teaches some spaceflight history without you even realizing it.
So, back to NASA Watch and the comments about the NASA 360 blog post written by presenter Jonny Alonso:
I am certainly all for trying to connect to a broader audience but this NASA 360 post by Johnny Alonso (the MTVish on-air host) is just silly with its attempt at teen Twitter and SMS lingo i.e. “hai guyz” and “that would totally suck. lol”, “it was hawt ” and “These cats Mike and Barry”. –Keith Cowing, NASA Watch
Running the risk of sounding a little long in the tooth, Keith is obviously a little riled about the standard of writing on this particular post. At first, I was mildly amused, but the more I looked at it, the more I realized NASA’s outreach style might be flawed. Using text-speak to convey his work presenting for NASA makes Alonso sound limited (which I’m sure he’s not, although I haven’t seen him in action, so I might be wrong), but worst of all it knocks the credibility of NASA outreach.
This might be one form of communication, but there must be some kind of editorial control? Are there standards? Granted, I think the content produced by NASA online is second to none, which is probably why NASA 360 is standing out like a sore thumb. Also, this blog post is the personal angle written by an enthusiastic young guy in a conversational, loose tone who probably has a lot of fans.
Perhaps I’m just old fashioned in agreeing with Keith, but “outreach” doesn’t mean NASA should be publishing blogs like this to try to appeal to a younger/trendy audience. As sad as it may be, if the younger generation isn’t interested in NASA, I doubt a presenter saying “hai” all the time is going to change that.
What do you think? Am I being picky? Is this just a symptom of what we can expect from blogs in the future?