2012 Fear = Money: Sony Pictures Cashes In

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Another day, another inbox with three emails asking me about what this 2012 “thing” is all about.

Another two from concerned (but now relieved) readers and one (from late last night) calling me a fudging idiot (edit the italicized word). I had no idea that my 2012 articles on the Universe Today (and the growing number on Astroengine) would evoke such a spirited and sustained barrage of hate/love/relief mail. I’m a scientist, first and foremost, I’m not used to this kind of attention.

Seriously though, this 2012 insanity needs to calm down. Admittedly, telling “believers” there is nothing to fear about the Mayan calendar coming to the end (or the hopelessly flawed Bible Code is nonsense) is a bit like waving a red cloth in front of a pissed off bull, and any hope that we wont be barraged by doomsday hysteria in 2012 is a lost cause (in my opinion). But mainstream media really needs to lay off the scaremongering tactics.

I can deal with the crackpots, greedy authors, pseudo-science liars, misinformed and weak-minded “YouTube Scientists” spreading prophecies of doomsday, linking ancient prophecy (that has a non-existent prediction:proof ratio by the way) with modern science. But when Sony Pictures jump on the 2012 juggernaut, I think we can forget about having any sanity in the run-up to December 21st 2012.

Enter the Institute for Human Continuity, a Sony Pictures viral campaign…
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